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Performance & SEOClient: Velox Apparel & Goods
E-Commerce Speed & Technical SEO Overhaul
Boosted mobile Google Lighthouse score from 32 to 98, driving a 52% surge in organic Google search traffic and 28% lower cart drop-off.
98/100
Lighthouse Score
Up from 32/100
+52%
Organic Traffic
Search engine growth
0.9s
Page LCP Speed
Sub-second load time
Technologies Used:Next.js App RouterTypeScriptTailwind CSSSanity CMSVercel
01. THE CHALLENGE
Initial Bottlenecks & Pain Points
Velox Apparel suffered from slow mobile page load times (over 6.5 seconds LCP), unoptimized image bundles, and indexing errors in Google Search Console that penalized their search rankings.
02. THE SOLUTION
Engineering Strategy & Implementation
We performed a deep technical audit, refactored their frontend to Next.js App Router, implemented dynamic AVIF/WebP image optimization, added structured JSON-LD schema tags, and eliminated render-blocking scripts.
03. VERIFIED RESULTS
Quantifiable ROI & Outcome
Mobile Lighthouse performance score increased from 32/100 to 98/100.
52% increase in organic search traffic within 60 days of re-indexing.
Reduced Largest Contentful Paint (LCP) from 6.5s to 0.9s.
“Our sales skyrocketed after DevforDevs fixed our page speed and SEO. The site loads instantly on phones now and our Google traffic has never been higher.”
Sophia Chen
Head of Growth, Velox Apparel
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